My Small Business

www.smh.com.au

Room to Improve

Whether it is a new logo, a change in structure, a different service delivery or new product range, a makeover can rejuvenate any business.
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An online service to set your sites on

A web presence for your product is just 20 minutes away, writes David Wilson

Students shown how to get a Life

An entrepreneur's simple idea is helping young people get motivated about their future careers, writes Kristie Lau.

Mentor made all the difference

When Lisa Redmond started Global Conduct, an online shop selling fair trade items she expected it would be a nice little business that would supplement her "real job" as an environmental consultant, allowing her to work evenings at home.

Mark DeLuca, founder of Found Organic Super Juices

About two years ago, I was working as a strategic planner at a top advertising agency. I loved my job but it became increasingly demotivating.

Essential advice for slowdown

When Michael Schildberger left current affairs journalism 25 years ago, he started his own small business dealing with ... small business.

Sharon Williams, Taurus Marketing

Prune needless costs for long-term growth.

Your Question

Q: I’m running a small business but constantly feel overloaded. I’m told new technologies can help?

A: Forget about burning the midnight oil at work while your partner and children are safely tucked away in bed at home.

As technology rapidly evolves, more and more business managers and owners now have the ability to spend more time at home. And there hasn’t been a better time to employ technology tools such as smartphones to balance the opposing forces of fortune and flexibility.

The March 2008 MYOB Australian Small Business Survey found 40 per cent of small business owners said running a business negatively impacted their work-life balance while 48 per cent said they felt isolated as a small business owner. With growing talk about the prospects of a recession, the pressure to work even harder and longer has never been greater.

Consider the role technology can play in your personal and business life as you confront the strengthening economic head winds blowing through the economy.

Email overload is one of the most common problems that chains people to their desks after hours. The new breed of smartphones allows you to respond and send emails and also view important business documents* while you are on the way home on the train or bus at a reasonable hour.

Working from home can also give your personal life a shot in the arm. With today’s mobile broadband services such as Telstra Mobile Broadband on the Next G network providing turbocharged mobile internet access, you can access company files and databases* and, if your smartphone allows video calling, even join colleagues on video conference meetings.

*With appropriate VPN settings. Additional software and/or hardware may be required.

This tip is endorsed by Telstra. For more information on how to align communications technology to your business, contact Telstra Business on 1800 991 053 or visit your nearest participating Telstra shop or dealer.